SUPPLY CHAIN SERVICE STRATEGY

E d w a r d H . F r a z e l l e , P h . D .

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It’s a person and a company! One of the challenging issues in drone warfare is the literal and personal distance between the trigger puller and their intended target. There is minimal impact to the drone operator of the strike itself. The planners and executors of supply chain service can become so far removed from the impact of their decisions and actions that they become desensitized to poor service. On the other side of every supply chain decision and action is a person or group of people depending personally and professionally on our authentic consideration of their needs and successful design and execution of our service offering. I always encourage our team and they encourage me to remember that our clients are people first and corporations second. We work very hard to reference each person’s name that we are serving and then the name of their company. There’s Jim at Honda, Lynn at Disney, Rob at Pratt & Whitney, etc. Personalization is good service! Count the cost! Customers and sales want an infinite number of items to be 100% available, in 100% customizable packaging, delivered 100% on- time, with 100% accuracy, in zero response time, and with zero accountability to themselves for cost or profit. If that really happened there would be a 100% chance of bankruptcy. Going out of business is not good service.

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