SUPPLY CHAIN SERVICE STRATEGY

48 | R i g h t S e r v e ™ Frozen Food Supply Chain Service Strategy One of our clients is a large frozen food producer and distributor. As such, theymove product through a wide variety of supply chain channels including mass merchants, traditional grocery stores, drug stores, institutions, food distributors, and even home delivery. Yet, they had not differentiated their supply chain service strategy across those channels. It was a classic one-size- fits-all approach to supply chain strategy. We were retained to help them craft a supply chain strategy optimized and differentiated by channel and customer strata while identifying channel synergies where possible. The resulting supply chain service strategy is illustrated in Figure 3.22.